Homepride's Slogans & Taglines

Homepride is a premier British food brand that commands monumental market equity as one of the United Kingdom's most recognizable names in convenient, family-friendly culinary solutions. Introduced in 1974 as an extension of the historic Homepride flour brand (originally founded in 1920), the pre-prepared cooking sauce line permanently redefined midweek meal prep for British households. Today, the brand operates under a unique split-ownership structure: while the iconic flour business is owned and produced by the Kerry Group, the powerhouse cooking sauces portfolio is owned and managed by the UK’s largest food manufacturer, Premier Foods plc. Celebrated for its legendary, bowler-hat-wearing mascot "Fred the Flour Grader"—who frequently crosses over to front the sauce marketing—Homepride dominates the market as the UK's number-one pasta bake sauce brand. Operating high-volume production across Premier Foods' automated manufacturing network, Homepride mass-distributes an extensive lineup of classic pasta bakes, curry bases, and traditional British savory sauces directly to major supermarket chains across the UK and Ireland.