Marmite's Slogans & Taglines

A Comprehensive List of Advertising Slogans for Marmite (2026 Edition)

Official Advertising Taglines

Marmite slogan
  • Instant goodness – Marmite – m-m-m- tasty! (1961)

  • Growing-up spread you never grow out of. (1986)

  • Things a baby can trust. (1990)

  • You either love it or you hate it. (1997)

  • Make sure your Marmite spread gets out more. (2001)

  • 100 years of love & hate 1902 – 2002. (2002)

  • Wherever, whenever. (2006)

  • The frustration ends soon. (2006)

  • You either love it or hate it. (2007)

  • Love it. Hate it. Just don’t forget it. (2013)

📖 Branding Insight & Heritage:

Marmite is a premier British food brand that commands monumental, generationally defining market equity as the United Kingdom's absolute leading name in savory yeast extract spreads. Invented in 1902 in Burton-on-Trent, Staffordshire, where it continues to be manufactured today using byproduct yeast from local breweries, the iconic brand permanently cemented its place in global advertising history with its self-aware, polarizing slogan, "Love it or hate it."

What is Marmite’s slogan?

The current primary slogan of Marmite is “ Love it or hate it. ”

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Last Updated: 2026-07-14 (Verified active taglines)

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