Hula Hoops's Slogans & Taglines

Hula Hoops are a snack food made from potatoes, sold in the United Kingdom, the Republic of Ireland, and South Africa, in the shape of short, hollow cylinders. Launched in 1973 by KP Snacks, the brand's defining feature was its ring shape from the very start—a potato-based snack with a hole in the middle that invited playful finger play and a satisfying crunch. The iconic advertising campaign featuring Harry Enfield's "Self Righteous Brothers" delivered the legendary line "Oi... No, you can't change the shape of Hula Hoops!" and the enduring endline "Hula Hoops, they'll be a-round forever." At its peak in 1987, the brand sold over a million packs daily, becoming one of Britain's best-loved snacks. Though it gradually lost market share in subsequent years, strategic revivals focused on the irreplaceable shape—research confirmed that if Hula Hoops are not round, they lose everything, their identity as well as their product appeal. Today, under KP Snacks—part of the global Intersnack group—Hula Hoops remains a symbol of British snack culture, playful nostalgia, and the enduring belief that some shapes are simply too perfect to change.