Mövenpick Ice Cream's Slogans & Taglines

Mövenpick Ice Cream is a Swiss luxury ice cream brand that transforms the art of dessert into a celebration of natural purity and alpine craftsmanship. Born from the prestigious Mövenpick hospitality legacy founded by Ueli Prager in 1948, the ice cream line emerged as a natural extension of Swiss culinary excellence, bringing hotel-quality indulgence to everyday moments. Crafted with a steadfast commitment to "The Art of Swiss Ice Cream," the brand uses only the finest natural ingredients—Swiss cream, real fruit, and premium chocolate—without artificial additives or colors. From the velvety Swiss Vanilla to the exotic Maple Walnut, each flavor reflects a philosophy of honest simplicity and uncompromising quality. Now produced by Froneri, a global ice cream powerhouse, Mövenpick has expanded from European parlors to over 40 countries, yet remains anchored in its Swiss heritage. With its iconic burgundy branding and dedication to sustainable sourcing, Mövenpick continues to prove that true luxury lies not in excess, but in the meticulous care of selecting and blending nature's best offerings.