Omoré's Slogans & Taglines

Omoré is a frozen dessert brand that stormed into Pakistan in 2009 as the bold challenger to Wall's long-held monopoly. Launched by Engro Foods—later merged with Dutch dairy giant Friesland Campina into Friesland Campina Engro Pakistan Limited—the brand introduced itself with an orange marketing blitz across Lahore, deploying ice cream cycles, billboards, and television campaigns to carve out market share. Its original slogan "Khushi Ki Bite"—happiness in every bite—captured the joy of everyday indulgence, later evolving to "WOW Bhara Bite" in 2021 to re-energize its appeal. With 69 SKUs spanning sticks, cones, cups, and tubs, Omoré targets kids, youth, and families across socioeconomic classes A through C. Though it firmly holds second place with roughly 17% market share behind Wall's 53%, the brand has faced recent regulatory challenges over marketing its vegetable-oil-based frozen desserts as ice cream. Yet its entrepreneurial spirit and mass-market accessibility continue to make it a defining symbol of Pakistan's frozen treat culture.