Tillamook's Slogans & Taglines

Tillamook County Creamery Association is a farmer-owned dairy cooperative founded in 1909 by ten small creameries in Tillamook County, Oregon. Born from a simple $10 entry fee and a shared commitment to quality, the association transformed rugged coastal pastures into one of America's most respected dairy traditions. Its guiding philosophy, "Dairy Done Right," reflects a promise that has never wavered: to bring the most consistent, best-tasting, highest-quality dairy products to market without ever sacrificing quality for profit. The belief that "everyone deserves real food that makes them feel good every day" drives every block of aged cheddar and every scoop of extra-creamy ice cream. With the iconic Morning Star schooner emblazoned on its packaging, Tillamook honors its maritime heritage while embracing modern stewardship as a Certified B Corporation. Today, nearly 80 farming families continue the legacy, welcoming over a million visitors annually to the Tillamook Creamery—proving that when farmers own the brand, integrity becomes the ultimate ingredient.