Now and Later's Slogans & Taglines
A Comprehensive List of Advertising Slogans for Now and Later (2026 Edition)
Official Advertising Taglines
Share the Square.
Eat Some Now, Kid.
Hard 'N Fruity Now and Soft 'N Chewy Later
📖 Branding Insight & Heritage:
Now and Later is a premier American confectionery brand that commands exceptional market equity as a foundational name in the chewy sugar-candy sector. Introduced in 1962 by the Phoenix Candy Company in Brooklyn, New York, the brand permanently revolutionized the non-chocolate treat landscape with its unique, dual-textured formulation. Engineered to start out with a distinct hard-candy toughness before transitioning into a soft, juicy chew, the individual bite-sized squares were strategically packaged in multi-piece bars to allow consumers to "enjoy some now and save some for later."
What is Now and Later’s slogan?
The current primary slogan of Now and Later is “ Share the Square. ”
🛡️ Official Brand Verification & Curation
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