Toffifee's Slogans & Taglines

Toffifee (known as Toffifay in the United States) is a German brand of caramel candies that created a unique confectionery category when it launched in 1973. Created by August Storck KG in West Germany, it was originally conceived as a small energy snack for working women, but its distinctive four-layer construction— a chewy caramel cup cradling a whole roasted hazelnut, layered with nougat cream and topped with a drop of dark chocolate—quickly captivated a global audience. The name itself is a whimsical fusion of "Toffi" (toffee) and "Fee" (German for fairy), symbolising a bringer of luck. Its enduring slogan, "There's so much fun in Toffifee!" captures the playful joy of every bite. Introduced to North America in the late 1970s as Toffifay, the brand has grown into a beloved treat across over 100 countries. In 2018, Toffifay was named US Confectionery Product of the Year, cementing its status as a modern classic. Today, under Storck, Toffifee remains a symbol of German confectionery innovation and the enduring belief that the best treats are layered with surprises.