Total Cereal's Slogans & Taglines

Total is a range of breakfast cereals made by General Mills for the United States market, distinguished by its pioneering focus on dense nutritional fortification. Launched as a vitamin-enriched wheat flake cereal, the brand built its identity on a simple, powerful promise: maximum nutrition in every bowl. Its iconic advertising campaign—<"It takes several bowls of your cereal to match the nutrition in one bowl of Total"—pitted the brand against best-selling competitors in a direct battle of nutritional value, cementing its reputation as the smarter breakfast choice. While other cereals chased sweetness or novelty, Total focused on delivering essential vitamins and minerals without compromise. Today, as part of General Mills' extensive breakfast portfolio, Total remains a symbol of American nutritional innovation and the enduring belief that a great day begins with a bowl that truly nourishes.