Uncle Chipps's Slogans & Taglines

Uncle Chipps is a pioneering Indian potato chip brand that helped define the nation's snacking culture. Launched in 1992 by Amrit Agro Ltd., it was one of the first branded chip offerings in a market where unpackaged, local alternatives dominated. With bold Indian flavours like Bombaat Chilli Masala, Paapri Chaat, and Jhakaas Tomato Twist, the brand proved that potato chips could be both globally familiar and distinctly local. In 2000, Frito-Lay India—then owned by PepsiCo—acquired Uncle Chipps, integrating it into one of the world's largest snack food portfolios while preserving its regional identity. For over three decades, Uncle Chipps has remained a staple in Indian households, bridging the gap between Western snack formats and Indian taste preferences. Its enduring appeal lies in a simple promise: crispy, flavourful chips made for the Indian palate, enjoyed by generations at tea time, celebrations, and everyday moments of indulgence.