Quisp's Slogans & Taglines

Quisp is a sugar-sweetened breakfast cereal from the Quaker Oats Company that has defied extinction for over six decades through sheer cultural charisma. Launched in 1965 alongside rival Quake, Quisp was revolutionary from inception: the mascot—a pink alien with a propeller on his head—was created by Jay Ward and Bill Scott of Rocky & Bullwinkle fame before the cereal formula even existed. The character, voiced by Daws Butler, proclaimed it "the biggest selling cereal from Saturn to Alpha Centauri," promising "quazy energy" to every bowl. After winning a 1972 consumer vote that banished Quake from shelves, Quisp itself was discontinued in 1979, only to be resurrected in 1985, 2001, and 2012 through guerrilla retail drops and internet-only sales. Its enduring appeal lies not in taste alone—though its saucer-shaped corn crunch remarkably resembles Cap'n Crunch—but in a pioneering brand-first approach where story and character preceded product. With vintage memorabilia commanding auction prices over $1,000 and fans ordering in bulk to avoid going without, Quisp remains a testament to the power of creative DNA, proving that a cereal built on imagination can outlast trends, competitors, and even its own disappearance.