Vadilal's Slogans & Taglines

Vadilal is a premier Indian dairy brand that commands significant market equity as one of the nation's absolute leaders in the ice cream and frozen desserts category. The concept originated in 1907 when founder Vadilal Gandhi opened a modest soda fountain outlet in Ahmedabad, Gujarat, pioneering hand-churned ice cream manufacturing using traditional kulfi techniques. Headquartered in Ahmedabad, the multi-million-dollar corporate enterprise operates primarily through its publicly traded flagship entity, Vadilal Industries Ltd (NSE: VADILALIND). The brand drives high-volume, high-margin revenue through an expansive frozen food business model, anchoring its portfolio with its signature gourmet ice cream tubs, cones, candies, and an extensive export division specializing in frozen processed vegetables and ready-to-eat meals. Utilizing advanced automated manufacturing facilities in Gujarat and Uttar Pradesh alongside a massive, temperature-controlled cold chain supply network, Vadilal mass-distributes its products across traditional retail mom-and-pop shops, supermarkets, modern franchises, and digital grocery platforms in India and over 45 international markets.