Tip Top's Slogans & Taglines

Tip Top traces its origins to October 1935, when Albert Hayman and Leonard Malaghan opened the first Tip Top Milk Bar on Wellington's Manners Street, borrowing the name from diners praising their meals as "tip top." From a single parlor, the brand grew into New Zealand's ice cream institution, building the Southern Hemisphere's most advanced factory at Mount Wellington in 1962 and launching iconic novelties like the Trumpet waffle cone in 1964. Now owned by Froneri after Fonterra's 2019 divestment, Tip Top produces roughly 41 million litres annually using fresh New Zealand grass-fed milk and cream. Its product lineup spans beloved classics—Vanilla, Hokey Pokey, and the perennially popular Jelly Tip—to innovative treats like the triple-dipped Memphis Meltdown. The brand's voice has evolved from 1970s Popsicle band slogans like "The coolest and most refreshing band in the land" to the 1985 Trumpet anthem "You can't beat a Trumpet," which launched Rachel Hunter's career. In 2025, Tip Top celebrated 90 years of what it calls "little moments of ice cream happiness," proving that a Kiwi classic never melts from memory.