Hunt's's Slogans & Taglines

Hunt's traces its roots to 1888, when brothers Joseph and William Hunt established the Hunt Bros. Fruit Packing Co. in Sebastopol, California. What began as a modest fruit preserving operation evolved into one of America's most trusted names in tomato products, now owned by ConAgra Brands. The brand built its reputation on a flash-steaming process that locks in the flavor of vine-ripened tomatoes, yielding a portfolio spanning ketchup, tomato paste, tomato sauce, diced and whole canned tomatoes, and the beloved Manwich sloppy joe sauce introduced in 1969. Hunt's slogan history mirrors decades of American kitchen culture: from the 1950s jingle "I get a kick outta cookin' with Hunt's tomato sauce" and the aspirational "Hunt for the best," to the ingredient-forward promise "Only the best tomatoes grow up to be Hunt's," and the modern rallying cry "For fresh taste, pick Hunt's." Through it all, the red-and-white label has remained a pantry staple by insisting that every can begins with tomatoes picked at their peak.