Walkers's Slogans & Taglines

Walkers is a British snack food manufacturer founded in 1948 by Henry Walker in Leicester, England. Originally established as a butcher's shop, the company pivoted to potato crisps production when post-war meat rationing dramatically reduced factory output. The brand introduced its best-selling Cheese & Onion flavour in 1954 and steadily expanded across the Midlands and North of England. In 1989, Walkers was acquired by Frito-Lay, a division of PepsiCo, for £900 million, transforming it into the dominant force in the British snack market. Core offerings today encompass a comprehensive portfolio of potato crisps—including Ready Salted, Cheese & Onion, and Salt & Vinegar—alongside non-potato snacks such as Wotsits, Quavers, Monster Munch, and Doritos. The brand's iconic early slogan was Potato Crisps by Walkers: Guaranteed Absolutely Pure. In early 2026, Walkers unveiled its biggest rebrand in history, introducing a sun-inspired logo and founder Henry Walker's signature on every pack to fuse heritage with modern authenticity. Today, Walkers holds approximately 56% of the British crisp market, with its Leicester facility producing over 11 million bags daily.