Cuprinol's Slogans & Taglines

Cuprinol is a brand of wood treatments founded in 1911 by O.P. Christiansen in Denmark, who devised a process to incorporate a copper compound into spirit solvents to preserve fishing nets. The name derives from the Latin Cuprum in Ol (copper in oil), referencing the distinctive green copper compound that gave the product its colour. In 1933, the National Smelting Company of Avonmouth, UK, registered Cuprinol and acquired worldwide manufacturing rights, launching the product into the British retail market in 1937. Core offerings today encompass a comprehensive range of wood preservers, wood stains, decking oils, fence care treatments, and anti-slip decking stains, all designed to protect garden wood—including fences, decking, furniture, and sheds—against rot, decay, stains, woodworm, and weathering. The brand has evolved from its original green wood preserver to include water-based, low-odour formulations safe for plants and pets. Brand messaging is anchored by the slogan For wood that's as good as it looks, reflecting its dual commitment to protection and aesthetics. Today, Cuprinol remains a leading name in garden wood care, integrated into the ICI Paints business and distributed across the United Kingdom and beyond.