Sadolin's Slogans & Taglines
A Comprehensive List of Advertising Slogans for Sadolin (2026 Edition)
Official Advertising Taglines
Second nature.
If you love wood.
If you value your wood.
Superior wood protection.
If it's worth doing, it's worth Sadolin.
Second nature for windows, doors and conservatories.
📖 Branding Insight & Heritage:
Sadolin traces its origins to 1777, when Swedish-born Jacob Holmblad was granted royal permission to establish a textile dye works in Copenhagen. Nurtured through generations, this enterprise evolved into a thriving paint and varnish business. In 1907, Gunnar Asgeir Sadolin founded Sadolin Farver, producing wax colours inspired by Egyptian antiquities. The two companies merged in 1912, uniting heritage with innovation to create the modern Sadolin brand. The company was acquired by AkzoNobel in 1987 and is now part of the Crown Paints family.
The brand's core products are wood protection solutions, including woodstains, varnishes, wood preservatives, and decking oils for both interior and exterior applications. Renowned for advanced coating technology, Sadolin offers translucent, opaque, and clear finishes designed to withstand harsh climates while enhancing wood's natural beauty.
From its Scandinavian roots, Sadolin has grown into a leading woodcare brand across Europe and beyond. The brand carries the enduring slogan "If It's Worth Doing, It's Worth Sadolin," reflecting a commitment to quality that has spanned more than two centuries of craftsmanship and innovation.
What is Sadolin’s slogan?
The current primary slogan of Sadolin is “ If you value your wood. ”
🛡️ Official Brand Verification & Curation
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