CURAPROX's Slogans & Taglines

CURAPROX is the oral health brand of Curaden AG, a Swiss company founded in 1954 by the Breitschmid family in Kriens, Switzerland. Under the leadership of Christine Breitschmid, the third generation of the family continues to steward the company, maintaining a legacy of over seventy years of tradition in oral care innovation. Curaden is distinguished by its commitment to prevention as a cornerstone of healthcare, collaborating with dentists, specialists, and dental care professionals to develop instruments that are as gentle and effective as possible. Core offerings today encompass the iconic CS 5460 ultra-soft manual toothbrush with 5,460 Curen® filaments, electronic sonic toothbrushes, interdental brushes, oral rinses, gentle toothpastes, and baby care kits. The brand's philosophy is encapsulated in the Latin motto Ore Sano, Homo Sanus—a healthy mouth equals a healthy body and mind—reflecting the scientific understanding that oral health is intrinsically linked to overall wellbeing. Brand messaging is anchored by the official credo Better health for you, emphasising the importance of oral health and its relation to general health. Today, Curaprox is a leading global provider of holistic oral health concepts, operating in over 90 countries and delivering colourful playfulness that links health with joy.