Sebo's Slogans & Taglines

SEBO was founded in 1978 by German engineers Klaus Stein and Heinz Kaulig in Velbert, Germany. The name SEBO derives from "SEmigewerbliche BOdenpflege" (Semi-Commercial Floor Care), reflecting its original mission to serve professional cleaners. The debut SEBO 350 upright vacuum, launched the same year, introduced patented innovations including an integrated suction hose and clutch-protected brush roller, quickly winning favour in hotels, hospitals, and offices across Europe.

The brand's core products span upright vacuum cleaners, cylinder vacuum cleaners, and cordless vacuum cleaners for both commercial and domestic use, complemented by carpet cleaning systems such as the duo-P powder. SEBO pioneered numerous industry standards, including electrostatic micro-filtration, automatic height adjustment, and the patented airbelt bumper system.

From its origins as a semi-commercial specialist, SEBO evolved into a global leader in premium floor care. The 1991 launch of the Automatic X1 marked its entry into the household market, while the 1995 AIRBELT C series expanded its cylinder range. Today, SEBO continues to embody German engineering excellence, earning accolades such as the 2022 PLUS X AWARD "Best Brand of the Year" and maintaining its reputation for reliability, durability, and cleaning performance.