Wedgewood's Slogans & Taglines

Wedgwood was founded on 1 May 1759 by Josiah Wedgwood in Burslem, Staffordshire, and is widely regarded as the father of English pottery. In 1765, he supplied a creamware tea service to Queen Charlotte, earning the royal title "Potter to Her Majesty" and branding his creation as "Queen's Ware." His subsequent innovations included Black Basalt in 1768 and the iconic Jasperware in 1775, a matte stoneware adorned with neoclassical white reliefs that remains the brand's signature. In 1812, Wedgwood introduced translucent bone china, and the company was incorporated as Josiah Wedgwood and Sons Ltd in 1895.

The brand's core products are fine china, porcelain, and luxury tableware, spanning dinnerware, tea sets, decorative vases, and ornamental pieces. Its collections blend centuries of craftsmanship with contemporary design, from the classic Wild Strawberry pattern to modern collaborations.

From the 18th-century slogan "Buy Wedgwood"—one of the earliest recorded advertising taglines—to its enduring royal associations, the brand has evolved through mergers including the 1987 union with Waterford Crystal and a 2009 bankruptcy, before being acquired by Fiskars. Today, Wedgwood continues to symbolise British ceramic artistry and timeless elegance.