Windex's Slogans & Taglines

Windex is an American brand of glass and hard-surface cleaners founded in 1933 by Philip Drackett, originally introduced in 1936 as an automobile windshield cleaner during the Great Depression. The product's distinctive blue formula—coloured for consumer appeal—quickly established the industry standard for glass cleaners and became a trusted household staple. In 1992, S.C. Johnson acquired the Drackett Company, bringing Windex into its family of iconic brands. Core offerings today span the flagship Original Glass Cleaner, Multi-Surface solutions, Outdoor cleaners, Electronics wipes, and the concentrated Windex Mini refill system designed to reduce plastic waste. The brand has consistently innovated toward sustainability, introducing bottles made from 100% recycled ocean-bound plastic and refill pouches that use 90% less packaging. Brand messaging has been anchored by the enduring promise of an unbeatable streak-free shine, reflecting generations of consumer trust. Today, Windex remains America's most widely used glass cleaner, distributed globally and recognised as an iconic household name.