Ziploc's Slogans & Taglines

Ziploc is a brand of reusable, re-sealable storage bags owned by S.C. Johnson, with origins tracing back to 1951 when Danish inventor Borge Madsen developed the first plastic zipper. Steven Ausnit later refined the design into a practical press-and-seal closure, and in 1961 the Flexigrip company established Minigrip to market the innovative bags. In 1964, Minigrip secured an exclusive licensing agreement with Dow Chemical for grocery store distribution, and the Ziploc consumer brand was officially launched in 1968. Core offerings today span sandwich bags, storage bags, freezer bags, slider bags, and the reusable Endurables silicone collection, all featuring proprietary Grip 'n Seal technology and double-zipper closures designed to block air and lock in freshness. In 1997, Dow Chemical sold the brand to S.C. Johnson, which has since expanded the portfolio with eco-conscious and commercial-grade solutions. Brand messaging has centred on the promise of trusted protection and food storage expertise to help keep food fresh and reduce food waste, reflecting a commitment to convenience, reliability, and sustainability across households and food service operations worldwide.