Alpha TV Cyprus's Slogans & Taglines

Alpha Cyprus (branded as ALPHA Κύπρου) is a Cypriot nationwide television channel created on October 13, 2015, through the merger of Lumiere TV and Alfa TV, becoming the Cyprus affiliate of Greece’s Alpha TV. The channel officially began nationwide broadcasting in 2016, operating on the three pillars of Enimerosi – Psychagogia – Mythoplasia (Information – Entertainment – Fiction). Today, Alpha Cyprus operates as a comprehensive media group encompassing the flagship television channel, digital platforms including Alphanews.live and Alphacyprus.com.cy, the ALPHA Podcast launched in 2020, and ALPHA Radio—a Greek music radio station of nationwide reach launched in spring 2024. The group also offers out-of-home advertising solutions through ALPHA Out Of Home.

Brand messaging has centred on the three-pillar philosophy of Enimerosi – Psychagogia – Mythoplasia, reflecting its commitment to delivering comprehensive content across news, entertainment, and drama. While specific advertising slogans and taglines have not been extensively documented in public sources, the brand’s positioning underscores its role as a modern, multi-platform media organisation serving Cypriot audiences with quality local and international programming.