Channel 5's Slogans & Taglines

Channel 5 is a Singaporean free-to-air English-language television channel owned by Mediacorp. Originally launched on February 15, 1963, as Television Singapura, it is Singapore’s oldest television channel and the nation’s flagship English-language broadcaster. Over six decades, the channel has evolved through multiple identities—from Saluran 5 Television Singapura to Radio Television Singapore Channel 5, Singapore Broadcasting Corporation Channel 5, and Television Corporation of Singapore Channel 5—before assuming its current MediaCorp TV Channel 5 branding in 2001. Today, it broadcasts a diverse portfolio of English-language programming including local dramas, international series, news, current affairs, sports, and entertainment shows, serving as the primary English-language entertainment and information platform for Singaporean audiences.

Brand messaging has evolved from the energetic 1994 relaunch promise Where It All Happens! to the welcoming positioning It's Good to be Home to 5 introduced in 2015, reflecting the channel’s role as a familiar, comforting destination for family entertainment. In 2016, the positioning shifted to the lifestyle-oriented On Show On Body, underscoring its commitment to engaging, contemporary content that resonates with modern Singaporean viewers.