Zee TV's Slogans & Taglines

Zee TV is an Indian Hindi-language general entertainment television channel launched on October 2, 1992, by Subhash Chandra’s Essel Group, now operating under Zee Entertainment Enterprises Limited (ZEEL). As India’s first private Hindi satellite channel, it pioneered the nation’s private broadcasting industry and played a pivotal role in popularising Hinglish—a hybrid of Hindi and English—among urban youth. Today, Zee TV reaches over 1.3 billion viewers across 173 countries in 19 languages, broadcasting a diverse portfolio of dramas, reality shows, game shows, and films. Flagship productions have included landmark series such as Mahabharata, Ramayana, and the iconic family saga Kyunki Saas Bhi Kabhi Bahu Thi, establishing formats that defined Indian television for decades.

Brand messaging has evolved from the inclusive promise ज़िंदगी के हर रंग… ज़ी टीवी के संग (Every colour of life… with Zee TV) to the hope-driven positioning Ummeed Se Saje Zindagi (Life, Decorated with Hope) in 2011. In 2014, this shifted to Har Lamha Nayi Ummeed (A New Hope Every Moment), before the 2017 repositioning introduced the aspirational mantra Aaj Likhenge Kal (Scripting Tomorrow Today), reflecting the channel’s mission to inspire viewers to shape their own destinies.