WORO-DT's Slogans & Taglines

WORO-DT (branded as TeleOro) is a Puerto Rican educational and religious independent television station transmitting on digital channel 13. Originally launched on November 1, 1984, as WPRV-TV, it was the island’s first English-language VHF station and an ABC affiliate. In 1989 it switched to Fox, but financial difficulties led to shutdown in 1992. In 1995, the Archdiocese of Puerto Rico acquired the station, relaunching it with a religious and educational format under the TeleOro brand. Today, owned by the Roman Catholic Church, it broadcasts Catholic pastoral, cultural, news, sports, and family entertainment programming, positioning itself as El Canal de la Familia (The Family Channel).

Brand messaging has been anchored by the identity El Canal de la Familia Puertorriqueña (The Puerto Rican Family Channel), reflecting its mission to provide wholesome, family-oriented entertainment rooted in Catholic values. The station’s vision is to serve as a reference point for Christian communication in Puerto Rico and the diaspora, delivering formative, hopeful programming that projects the spiritual and cultural richness of the island. While specific advertising slogans have not been extensively documented in public sources, this positioning underscores its dual identity as both a religious ministry and a cultural broadcaster.