Super Channel's Slogans & Taglines

Super Channel Entertainment Network (commonly known as Super Channel) is a Canadian English-language premium cable and satellite television channel launched on November 2, 2007, by Allarco Entertainment in Edmonton, Alberta. As the first national English-language pay television service authorised to operate across Canada, it was established to compete with regional incumbents The Movie Network and Movie Central. The channel’s programming portfolio spans theatrically released motion pictures, first-run television series, documentaries, and niche programming. In 2018, the service underwent a corporate rebranding, dividing its offering into four distinct channels: Super Channel Fuse, Heart & Home, Vault, and Quest, alongside on-demand and streaming platforms. The network has faced significant financial challenges, entering creditor protection twice—in 2009 and 2016—before stabilising and celebrating its 15th anniversary in 2022.

Brand messaging has evolved from the early promise See it here and See it first, positioning the channel as a premier destination for exclusive entertainment, to the 2025 heritage-driven repositioning anchored by the tagline Canadian, Always. This latest evolution reflects a renewed commitment to Canadian identity and locally produced content, with the network now programming up to 100 percent Canadian content on select channels.