Teletoon's Slogans & Taglines

Teletoon (stylised as TELETOON) is a Canadian English-language specialty television channel launched on October 17, 1997, as a joint venture between Shaw Communications’ YTV and Astral Media’s Family Channel. As Canada’s first all-animation channel, it pioneered a segmented broadcast model—preschool programming in the morning, school-aged content in the afternoon, family fare in the evening, and adult animation after midnight. The channel quickly became a cornerstone of the Canadian animation industry, producing acclaimed original series including Total Drama, 6Teen, Atomic Betty, and The Amazing World of Gumball, alongside imported hits such as SpongeBob SquarePants and Batman: The Animated Series. In 2006, the brand expanded with sister channels Teletoon Retro and Teletoon at Night. Following the 2013 Bell Media–Astral Media merger, the channel came under Corus Entertainment. In March 2023, the English-language service was rebranded as Cartoon Network, while the French counterpart Télétoon continues to operate under the original name.

Brand messaging has evolved from the launch identity The Animation Station to the energetic promise It’s Unreal! (1998), with a brief alternate slogan It’s Time to Twist! (1999–2000). The enduring It’s Unreal! positioning, paired with mascot Teletina (1999–2005), reinforced Teletoon’s identity as a vibrant, imaginative destination for animation fans of all ages.