DTour's Slogans & Taglines

DTour (styled as DTOUR) is a Canadian English-language Category A cable and satellite television specialty channel owned by Corus Entertainment. Originally launched in 1997 as Prime, a general entertainment channel targeting baby boomers with classic sitcoms and dramas, it was rebranded as TVTropolis in 2006 with the tagline Hit TV Lives Here, shifting focus to iconic series from the 1990s and 2000s. On August 26, 2013, the channel was relaunched as DTour, adopting the positioning New Channel. New Perspective. and pivoting toward lifestyle and travel programming sourced largely from the U.S. Travel Channel. In 2025, following the loss of Travel Channel library rights, DTour reverted to a TVTropolis-style format, programming dramas and sitcoms alongside reality and paranormal-themed content.

Brand messaging has evolved from the classic-entertainment promise of Prime to the pop-culture positioning Hit TV Lives Here (2006) under TVTropolis. The 2013 relaunch introduced the forward-looking tagline New Channel. New Perspective., reflecting its pivot toward immersive lifestyle and travel storytelling. The 2025 format shift marked a return to scripted programming, reinforcing the channel’s identity as a versatile destination for hit television series.