CP24's Slogans & Taglines

CP24 is a Canadian English-language 24-hour news specialty channel launched on March 30, 1998, as CablePulse24—a joint venture between CHUM Limited and Sun Media. Headquartered at 299 Queen Street West in Toronto, the channel focuses on breaking news, traffic, weather, and local current affairs for the Greater Toronto Area and Southern Ontario, while also covering national and international stories. Originally created as a companion to CITY-TV, CP24 pioneered integrated newsroom operations and real-time traffic coverage. The channel operates Chopper 24, a news helicopter providing aerial coverage since 2008, and a fleet of Breaking News Vehicles. In 2009, CP24 became the first Canadian station to deploy the Beat the Traffic 3D animated mapping system. The service launched CP24 GO in 2013 for live streaming across devices, and began high-definition broadcasting in 2012. Today, owned by Bell Media, CP24 remains a critical information source for millions of viewers across cable, satellite, and digital platforms.

Brand messaging has been anchored by the promise Toronto's breaking news, later evolving to Where Toronto gets its everything and the shared CITY-TV positioning Everywhere! (until 2008). These slogans reinforced CP24’s identity as the definitive, real-time news source for Canada’s largest metropolitan region.