Club Med's Slogans & Taglines

Club Med SAS, commonly known as Club Med, is a French premium all-inclusive holiday company founded in 1950 by Gérard Blitz in the Balearic Islands, Spain. Gilbert Trigano later joined and introduced the all-inclusive concept, establishing the pioneering village-style resort model. In 1967, the company created the Mini Club, revolutionizing childcare in the hospitality industry. After decades of expansion, the brand refocused on the upscale segment in 2004. In 2015, it was acquired by China’s Fosun Group and today operates over 80 resorts across more than 30 countries, employing over 23,000 staff from 110 nationalities. Core offerings include beach and mountain resorts, gourmet dining, sports and activities, and the iconic Gentil Organisateur (G.O.) service culture.

Brand messaging has evolved from the 1982 counter-cultural claim The antidote for civilization to the 2010 emotional promise Where happiness means the world. In 2023, the company unveiled its refreshed identity with the tagline That’s L’Esprit Libre, reaffirming its founding philosophy of creating simple moments of happiness through freedom, nature, and epicureanism.