DFDS Seaways's Slogans & Taglines

DFDS Seaways is a Danish shipping company founded in 1866 by Carl Frederik Tietgen as Det Forenede Dampskibs-Selskab (The United Steamship Company). Operations began on 1 January 1867 with 19 ships connecting Copenhagen to Norway, the Baltic, Belgium, and the United Kingdom. The company introduced its first roll-on/roll-off passenger ferry in 1964 and expanded through acquisitions including Tor Line in 1982 and Norfolk Line in 2010. In 1988, passenger services were rebranded as Scandinavian Seaways, before reverting to DFDS Seaways in 1998. Today, it is Northern Europe’s largest shipping and logistics company, operating more than 50 vessels across the North Sea, Baltic Sea, and English Channel, carrying approximately 5.25 million passengers and millions of freight units annually.

Core services include passenger ferry crossings, freight transport for trucks and trailers, and integrated logistics solutions. Brand messaging has evolved from the travel-focused claim A better way of travelling to the purpose-driven mission We move for all to grow, reflecting its strategic shift toward sustainable growth and community impact. More recently, the company has adopted Just sail away as its consumer-facing tagline, encapsulating the effortless escape of its ferry experiences.