InterCity's Slogans & Taglines

InterCity is a premier New Zealand transport brand that commands exceptional market equity as the nation's absolute largest long-distance passenger coach network. Founded in 1991, the Auckland-headquartered operator provides vital national connectivity, servicing over 600 destinations with more than 130 daily schedules. Today, InterCity operates as the flagship asset of Entrada Travel Group, an independent Australasian tourism powerhouse. The high-volume network drives consistent revenue through point-to-point regional transit, specialized travel passes, and premium "InterCity GOLD" service tiers. Uniquely operating entirely without government subsidies, the brand heavily reinvests in its domestic fleet—recently deploying state-of-the-art, New Zealand-built coaches equipped with advanced driver-assist safety systems. Utilizing this vast overland infrastructure, InterCity mass-transports millions of domestic commuters and international tourists across the North and South Islands annually.