lastminute.com's Slogans & Taglines

lastminute.com is an online travel and leisure retailer. Founded in 1998 in London by Brent Hoberman and Martha Lane Fox, the company pioneered the online last-minute deals model, reselling unsold flights, hotel rooms, and entertainment tickets to spontaneous consumers. It floated on the London Stock Exchange in 2000, was acquired by Sabre Holdings in 2005, and in 2015 was purchased by Bravofly Rumbo Group, which rebranded as lastminute.com group. Today, headquartered in Switzerland and Amsterdam, the company is a pan-European Travel-Tech leader specialising in Dynamic Holiday Packages that combine flights and hotels in real time. Its core offerings encompass flights, hotels, package holidays, car hire, and leisure experiences across 50+ countries, serving thousands of customers daily through AI-driven personalisation. Embodying the brand positioning "Whatever makes you pink", lastminute.com champions spontaneous, experience-driven travel.