Oceania Cruises's Slogans & Taglines

Oceania Cruises is an American premium cruise line founded in 2002 by industry veterans Frank Del Rio and Joe Watters in Miami, Florida. The company entered the market by chartering former Renaissance Cruises vessels, launching its inaugural voyage aboard Insignia in 2003. In 2007, Apollo Management acquired the brand, funding the construction of Marina and Riviera, delivered in 2011 and 2012. In 2014, Norwegian Cruise Line Holdings acquired Prestige Cruise Holdings, bringing Oceania under the same corporate umbrella as Norwegian Cruise Line and Regent Seven Seas Cruises. Today, the company operates eight intimate, luxurious ships, including the 2023-debuted Vista and the upcoming Allura, sailing to over 330 destinations worldwide.

Core offerings include destination-rich itineraries with extended port stays, gourmet specialty dining curated by Master Chef Jacques Pépin, and the Aquamar spa and wellness programme. Brand messaging has been anchored since its founding by the tagline Your World. Your Way., emphasizing personalized travel. In 2026, the company launched the campaign The Joy of Traveling Well, reflecting a shift toward intentional, enriching travel at a considered pace. This is supported by the Your World Included value promise, covering gourmet dining, Wi-Fi, gratuities, and shore excursion credits.