The last resort. (1970)
The place in Europe that’s kept its charm. (1977)
The sunniest value for your money. (1978)
The right country at the right time. (1982)
A taste of sun. (1985)
Surprise, surprise, it’s Portugal. (1986)
The thrill of discovery. (1995)
Warm by nature. (2000)
We have the potential you’ll have the opportunities. (2001)
Think west. (2006)
Portugal, officially the Portuguese Republic, is a country located on the Iberian Peninsula, in Southwestern Europe, and whose territory also includes the macaronesian archipelagos of the Azores, Madeira, and the Savage Islands.
Portugal’s slogan is “Warm by nature.”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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