Seabourn Cruise Line's Slogans & Taglines

Seabourn Cruise Line is an American ultra-luxury cruise line founded in 1987 by Norwegian industrialist Atle Brynestad and cruise executive Warren S. Titus. Originally conceived as Signet Cruise Line, the company was renamed Seabourn before the 1988 launch of its first ship, the 208-guest Seabourn Pride, pioneering the all-suite, yacht-like cruising concept. Headquartered in Seattle, Washington, and a subsidiary of Carnival Corporation, the company has grown into a preeminent small-ship luxury operator. Today, its fleet includes the 450-guest Odyssey-class ships, the 600-guest Encore-class vessels, and the 264-guest expedition ships Venture and Pursuit, sailing to all seven continents.

Core offerings encompass all-inclusive ocean voyages, expedition cruises to polar regions and remote destinations, and curated shore experiences. Brand messaging evolved from the foundational claim In a luxury class by itself to the concise positioning Intimate. Luxury. in the mid-2000s. The company later adopted Only on a yacht. Only on Seabourn. to emphasize its private-yacht atmosphere. In 2022, it launched the campaign This is your moment, targeting affluent travelers seeking transformative, personalized experiences.