Alitalia's Slogans & Taglines
A Comprehensive List of Advertising Slogans for Alitalia (2026 Edition)
Official Advertising Taglines
Historical Archive
Dream it, Live it.
Alitalia. The wings of Italy.
Alitalia flies with you. ( Alitalia vola con te. )
Made to fly high. ( Fatti per volare alto. )
Alitalia, working for you. ( Alitalia, al lavoro per te. )
We move those who move Italy. ( Muoviamo chi muove l'Italia. )
Choose how to fly. ( Scegli come volare. )
The pleasure of flying Made in Italy.
Where the journey meets the destination. ( International advertisement )
📖 Branding Insight & Heritage:
Alitalia – Società Aerea Italiana, operating as Alitalia, was the flag carrier of Italy. Founded in 1946 and commencing operations in 1947 with its inaugural flight from Turin to Rome to Catania, the airline became Italy's national symbol of aviation excellence. In 1969, Landor Associates created its iconic tricolour "A" logo, and the airline became the first European carrier to operate an all-jet fleet. Over seven decades, Alitalia served nearly 100 destinations across six continents with a fleet of 84 aircraft, offering scheduled passenger and cargo services alongside the MilleMiglia loyalty programme. The airline was renowned for its Italian art de vivre, with uniforms designed by Giorgio Armani and Ettore Bilotta. Brand messaging was anchored by the iconic positioning "The wings of Italy", and later evolved to the 2016 campaign "Vivi, Ama, Vola" (Live, Love, Fly), reflecting its identity as an ambassador of Italian elegance and passion. After decades of financial struggles, Alitalia ceased operations on 15 October 2021 and was succeeded by ITA Airways.
What is Alitalia’s slogan?
The current primary slogan of Alitalia is “ Dream it, Live it. ”
🛡️ Official Brand Verification & Curation
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