Iberia airline's Slogans & Taglines

Iberia (legally incorporated as Iberia, Líneas Aéreas de España, S.A. Operadora, Sociedad Unipersonal) was founded on 28 June 1927 by Horacio Echeberrieta and Deutsche Luft Hansa in Madrid, Spain, making it the oldest airline in the country. The airline commenced operations on 14 December 1927 with a flight from Madrid to Barcelona, and in 1939 it was nationalised by the Spanish government. In 1944, Iberia became a purely Spanish-owned company, and in 1946 it launched its first transatlantic service to Buenos Aires. In 1999, the airline joined the Oneworld alliance, and in 2001 it was privatised through an IPO. In 2011, Iberia merged with British Airways to form International Airlines Group (IAG), one of the world's largest airline groups. Today, headquartered in Madrid, Iberia operates a fleet of Airbus A330 and A350 aircraft, serving over 90 destinations across Europe, the Americas, Africa, and Asia.

The brand's core products are scheduled passenger and cargo airline services, including short-haul European flights, long-haul intercontinental routes, and premium cabin experiences through Business Plus and Business Club. Its portfolio also encompasses low-cost subsidiary Iberia Express, regional affiliate Air Nostrum, and freight operations through Iberia Cargo.

From its earliest slogan "Con Iberia, el cielo es tuyo" ("With Iberia, the sky is yours") to the modern promise "Tu mundo, más cerca" ("Your world, closer"), Iberia has evolved into a symbol of Spanish aviation heritage and global connectivity. In 2024, the airline celebrated its 95th anniversary with the campaign "95 años conectando corazones" ("95 years connecting hearts"), reflecting a journey from a small Madrid startup to one of Europe's most respected flag carriers.