Cathay Pacific Airways's Slogans & Taglines

Cathay Pacific Airways Limited was founded on 24 September 1946 by American Roy C. Farrell and Australian Sydney Hugh de Kantzow in Hong Kong. Initially operating freight services from Australia to China, the airline was named "Cathay" after the medieval European term for China and "Pacific" to reflect the founders' ambition to one day fly across the Pacific Ocean. In 1960, it became the first international airline to fly to Osaka, and in 1983 it pioneered non-stop service from Hong Kong to London. On 21 September 1998, Cathay Pacific co-founded the Oneworld alliance alongside American Airlines, British Airways, and Qantas. In 2016, the airline celebrated its 70th anniversary, and in 2026 it marked 80 years of service under the slogan "80 Years Together." Today, headquartered at Cathay City in Hong Kong International Airport, the airline operates a fleet of Airbus A321, A330, A350, and Boeing 777 aircraft.

The brand's core products are scheduled passenger and cargo airline services, including short-haul regional flights, long-haul intercontinental routes, and premium cabin experiences through Business Class and First Class. Its portfolio also encompasses subsidiary HK Express (low-cost carrier), all-cargo operator Air Hong Kong, and the Asia Miles loyalty programme.

From the 1999 slogan "Fly Cathay Pacific. The Heart of Asia" to "It's the Little Things We Remember" (2005) and the beloved "Life Well Travelled" (2014–2019), Cathay Pacific embraced "Move Beyond" in 2019 to signify ambition and progress. In 2026, it introduced "Asia Just Got Closer" for select campaigns, reflecting a journey from a post-war freight startup to one of Asia's most respected premium airlines.