Level (airline)'s Slogans & Taglines

LEVEL is an airline brand launched in March 2017 by the International Airlines Group (IAG) as a low-cost, long-haul subsidiary of Iberia. The brand was created to compete with Norwegian and other long-haul low-cost carriers on transatlantic and Latin American routes. Initially operating from Barcelona–El Prat Airport with Airbus A330-200 aircraft, LEVEL rapidly expanded its network to include destinations such as Los Angeles, San Francisco, Buenos Aires, and Santiago de Chile. In 2018, IAG extended the LEVEL brand to its French subsidiary OpenSkies, rebranding it as LEVEL France, and to its Austrian subsidiary Anisec, operating as LEVEL Europe. However, the COVID-19 pandemic severely impacted operations, leading to the closure of LEVEL France in 2020 and LEVEL Europe in 2021. Today, the brand continues to operate under Iberia from its Barcelona hub.

Core offerings include low-cost, long-haul scheduled passenger services with a two-class configuration comprising Economy and Premium Economy. The airline operates Airbus A330 aircraft and offers a buy-on-board service model. Brand messaging centres on the tagline Go LEVEL, reflecting its positioning as an accessible, no-frills alternative for long-distance travel, encouraging consumers to embrace affordable exploration without compromising on safety or reliability.