Barq's's Slogans & Taglines

Barq's is an American soft drink brand renowned for its root beer, notable for being one of the few root beers containing caffeine. Founded in 1890 by brothers Edward and Gaston Barq in New Orleans, the company initially bottled carbonated water and soft drinks. Edward Barq relocated to Biloxi, Mississippi in 1897, and the following year established Biloxi Artesian Bottling Works, where he crafted a distinctive sarsaparilla-based beverage with less sugar, higher carbonation, and a caffeine kick. For decades, the drink was marketed simply as Barq's to avoid trademark disputes with Hires Root Beer. The iconic slogan "Drink Barq's. It's good." first appeared on bottles in 1935. After entrepreneurs John Oudt and John Koerner acquired the brand in 1976 and launched the "Barq's Got Sparks" campaign, The Coca-Cola Company purchased Barq's in 1995, introducing the enduring motto "Barq's has bite!" Today, the brand offers classic root beer, diet, zero-sugar, and creme soda varieties.