Fresca's Slogans & Taglines

Fresca is a diet grapefruit citrus soft drink created by The Coca-Cola Company. Introduced in U.S. test markets in 1964 and officially launched in New York City on February 7, 1967, the brand was positioned as both a refreshing sparkling beverage and a versatile cocktail mixer. Its name, meaning "fresh" in Spanish, reflects its crisp, no-calorie citrus profile. The original formulation used cyclamates before switching to saccharin in 1969 and aspartame in 1985. Today, Fresca offers a portfolio of zero-sugar, zero-caffeine flavours including Original Citrus, Black Cherry Citrus, Peach Citrus, and Blackberry Citrus. In 2022, the brand expanded into the ready-to-drink alcohol market with Fresca Mixed cocktails in partnership with Constellation Brands. Brand messaging evolved from the 1967 debut positioning "frosty taste of a blizzard" and the refreshing call "Think fresh, think Fresca" to its contemporary identity as a crisp, sophisticated sparkling soda.