Jolt Cola's Slogans & Taglines

Jolt Cola is a carbonated soft drink produced by The Jolt Company, Inc., later known as Wet Planet Beverages. Created in 1985 by C.J. Rapp in Rochester, New York, the brand bucked the industry trend toward reduced sugar and caffeine by launching a highly caffeinated cola containing approximately 70 milligrams of caffeine per 12-ounce serving—twice that of leading competitors. The beverage quickly gained a cult following among students, gamers, and night-shift workers. Over the decades, the product line expanded to include flavoured variants such as Cherry Bomb, Citrus Climax, and Orange Blast, alongside low-calorie and energy-drink formulations. In 2005, the brand underwent a major packaging revamp with distinctive "battery bottle" and "battery can" designs. Brand messaging evolved from the iconic debut slogan "All the sugar and twice the caffeine", which defined the brand for over two decades, to "Maximum caffeine, more power" as the company repositioned within the energy drink segment. After filing for bankruptcy in 2009, the brand saw brief revivals in 2017 and a planned 2025 return.