Lilt's Slogans & Taglines

Lilt is a brand of soft drink manufactured by The Coca-Cola Company, first launched in the United Kingdom in 1975. Positioned as a tropical-inspired beverage, the product is distinguished by its distinctive blend of pineapple and grapefruit juice, creating a tangy, refreshing taste profile that set it apart from mainstream colas and lemon-lime sodas. The brand was sold exclusively in the United Kingdom, Ireland, Gibraltar, and the Seychelles, cultivating a devoted regional following over nearly five decades. Core offerings centred on the original pineapple and grapefruit flavour, alongside limited-edition variants such as banana and peach. Brand messaging was anchored for generations by the iconic slogan The Totally Tropical Taste, reinforced by memorable advertising campaigns including the 1980s Lilt Man parody and the 1990s Lilt Ladies featuring Jamaican actors Blanche Williams and Hazel Palmer. Between 2008 and 2014, the formula was reformulated to reduce sugar and calorie content. In February 2023, after nearly 50 years, Coca-Cola discontinued the Lilt brand, relaunching it as Fanta Pineapple & Grapefruit while retaining the original recipe.