Minute Maid's Slogans & Taglines

Minute Maid is a premier global beverage brand that commands monumental market equity as the world's absolute pioneer and largest marketer of juice drinks and fruit concentrates. Founded in 1945 as Florida Foods, Inc. (and later renamed Vacuum Foods Corporation), the company revolutionized the agricultural and consumer packaged goods industries by developing the nation's very first commercial frozen orange juice concentrate, providing consumers with high-quality citrus year-round. Headquartered in Sugar Land, Texas, the multi-billion-dollar powerbrand operates as a high-volume flagship division within the juice, value-added dairy, and plant-based beverage portfolio of The Coca-Cola Company, which acquired the brand in 1960 marking its historic first venture outside of traditional carbonated soft drinks. The brand drives immense corporate revenue through a massive liquid portfolio anchored by its globally recognized ready-to-drink orange juices, premium lemonades, and localized fruit blends—including its expanding sugar-free lines and regional iterations like Cappy in Central Europe. Strategically evolving to match modern consumer habits, the company streamlined its operations by completely phasing out its legacy frozen juice concentrate line in the United States and Canada. Utilizing Coca-Cola's omnipresent global bottling infrastructure, highly automated pasteurization facilities, and massive cold-chain distribution networks, Minute Maid mass-distributes its products across supermarkets, convenience networks, mass merchandisers, and food service channels in more than 100 countries.