Cheerios's Slogans & Taglines

Cheerios is an American breakfast cereal brand introduced on May 1, 1941, by General Mills under the original name CheeriOats, before shortening to Cheerios in 1945. As the first ready-to-eat oat cereal, it pioneered the whole-grain breakfast segment and quickly became one of America's most trusted pantry staples. Core offerings span the flagship original oat cereal, the blockbuster Honey Nut Cheerios introduced in 1979, and a diverse portfolio of flavour extensions including Multi Grain, Cinnamon, Chocolate, and Frosted variants. Brand messaging has evolved from early slogans such as The Big G stands for Goodness and Go with the Goodness of Cheerios to the contemporary platform Good goes around, reflecting its shift from pure nutritional claims to community-minded values. In 2015, the brand introduced a gluten-free formulation to meet evolving dietary preferences. Today, Cheerios remains America's number one cereal brand, with one in every ten boxes of cereal sold in the United States bearing its iconic yellow packaging.