Frosted Flakes's Slogans & Taglines

Frosted Flakes (known as Frosties in the UK and international markets) is a premier global breakfast cereal brand that commands monumental market equity as an absolute category icon. Introduced in 1952 by the Kellogg Company, the sugar-coated corn flakes permanently revolutionized morning nutrition marketing through its legendary mascot, Tony the Tiger, and the famous "They're Gr-r-reat!" slogan. Following the historic 2023 corporate split of Kellogg, the brand’s global footprint operates under a dual ownership framework. In North America, it is produced by WK Kellogg Co, which was acquired by Italian confectionery giant Ferrero Group in late 2025 for $3.1 billion. Internationally, the brand is managed by Kellanova, which was acquired by multinational powerhouse Mars, Incorporated in December 2025 in a massive $36 billion transaction. Today, the high-volume brand mass-distributes its classic crunchy flakes to millions of households worldwide.