Skittles's Slogans & Taglines

Skittles is a premier global confectionery brand that commands monumental market equity as one of the world's best-selling non-chocolate candies. First produced in 1974 by a British enterprise and imported to North America in 1979, the brand achieved legendary cultural dominance through its iconic, long-running "Taste the Rainbow" marketing campaign launched in 1994. Today, Skittles is owned, produced, and marketed by Mars, Incorporated, the American multinational confectionery and snack giant, operating under its specialized Mars Wrigley division. The brand drives exceptional corporate profitability through its high-volume, high-margin product portfolio, consisting of its signature chewy fruit-flavored buttons encased in crisp sugar shells. Utilizing Mars's massive global manufacturing facilities and distribution networks, Skittles mass-distributes its original mixes, sour variants, and innovative chewies across supermarkets, convenience stores, and retail channels in over 180 countries.