Trix (cereal)'s Slogans & Taglines

Trix is a brand of breakfast cereal introduced by General Mills in 1954, originally marketed as the first fruit-flavored cereal with round corn puffs in three flavors: Raspberry Red, Orange Orange, and Lemony Yellow. In 1959, the brand introduced its iconic mascot, the Trix Rabbit, created by Joe Harris, alongside the legendary slogan Silly Rabbit, Trix are for kids! The cereal has undergone notable product evolution, transitioning from round puffs to fruit-shaped pieces in 1991, reverting to spheres in 2006, and reintroducing fruit shapes in 2018. Brand messaging has evolved from the early positioning Rabbits are supposed to like carrots. But I hate carrots. I like Trix to the enduring platform Silly Rabbit, Trix are for kids!, which has remained a cultural touchstone for over six decades. Core offerings today include the classic fruit-flavored cereal alongside extensions such as Trix yogurt. Today, Trix remains one of General Mills' most recognizable brands, celebrated for its vibrant colors, fruity taste, and one of the longest-running advertising campaigns in television history.